West, Logan

As the Assistant Director of Marketing. I was tasked with scaling the successful rebranding efforts for Fordham University, In partnership with an external agency, I lead a team of designers, videographers, student talent, and editors to develop scripts, direct shots, and bring to life four unique aspects of the Jesuit education situated in the heart of New York.

As the Assistant Director of Marketing, I was responsible for leading the new vision for the enrollment marketing at Fordham University. I managed a team of designers, photographers, editors, students, and agency partners to develop a suite of materials that contributed to a 10% increase in applications.

The decision had been made to move our current website to a new content management framework, and the University's decision was Drupal. As the collaboration on campus began the look and feel needed to be similar to the newly designed University of Minnesota Duluth website. Our templates were a result of interdisciplinary collaboration, and I led a team of IT Professionals in the building process, while serving as a liaison to the entire University community for the restructuring of their content. The School of Fine Arts chose to combine high quality action shots that brought a personal experience to our users. These photos were combined with natural textures a major selling point for our demographic when choosing this University because of its location on Lake Superior. We were so fortunate to work with an amazing photographer during this project. Her name is Sara Hughes, and you can find her work here. 

What goes into a font? For many they see characters as Times New Roman on Microsoft Word, so they can submit their paper on time. This elegant experience allowed each individual to appreciate every stroke that went into a character. "OppOsition" comes together in a unique space showing off its characteristics as a sans serif with personality. 

Here we have a beautiful project dedicated to the unique atmosphere that the School of Fine Arts has on campus. This Playbill has to serve purposes for both Theatre, Music, and various events the School puts on for the community. Collaborating with the various departments, and the Dean it was seemed fitting to put together of a playful composition representing all the departments coming together to support the arts. Production photos: Credit Brett Groehler. 

A prominent lecture series hosted on the University of Minnesota Duluth Campus for the public and student population. The project began as a simple identity created to complement the strong typographic elements of the current Art & Design Identity.

I had the privilege to oversee all marketing efforts for a network of charter schools based out of central Harlem in New York City. These children have such a passion for learning and many find that school is their one source of consistency in their day-to-day life. We often produced creative in multiple languages to cater to our demographic. Enjoy the bright smiles of the children of Harlem as we teach them to become positive members of society.