West, Logan

In 2018, after leading a rebranding effort for the university we scaled our new assets to evolve into video. In partnership with 160over90, my team and I worked to develop scripts, direct shots and bring to life four unique aspects of the Jesuit university of New York.

In 2016, while working at Fordham University, I was tasked to lead the rebranding process for our undergraduate admissions materials. After selecting 160over90, I worked as the direct contact with the agency, organized photoshoots, provided creative direction and final feedback on the university’s behalf. We wanted to bring an editorial feel to our pieces and provide an essence of New York in an unexpected way. The cover is a unique solution showcasing the two campuses we have to choose from, the picturesque gothic campus in the bronx, and our dynamic manhattan campus located near Columbus Circle. This piece was awarded 2nd place at the Jesuit Advancement Administrators Annual Competition judging materials across universities who belong to the AJCU. This is a unique competition as we are judged against a very niche competitive set consisting of 30 universities.

Hanabi is a small Japanese restaurant located on the west side of Lake Ave in Duluth, MN.  This sleek & modern experience follows traditional values, providing an opulent experience in a rough patch of the city. The newly revamped branding allowed for modern color to meet traditional elements, and shed light on a darker side of town. Discover the new Hanabi.

The decision had been made to move our current website to a new content management framework, and the University's decision was Drupal. As the collaboration on campus began the look and feel needed to be similar to the newly designed University of Minnesota Duluth website. Our templates were a result of interdisciplinary collaboration, and I led a team of IT Professionals in the building process, while serving as a liaison to the entire University community for the restructuring of their content. The School of Fine Arts chose to combine high quality action shots that brought a personal experience to our users. These photos were combined with natural textures a major selling point for our demographic when choosing this University because of its location on Lake Superior. We were so fortunate to work with an amazing photographer during this project. Her name is Sara Hughes, and you can find her work here. 

What goes into a font? For many they see characters as Times New Roman on Microsoft Word, so they can submit their paper on time. This elegant experience allowed each individual to appreciate every stroke that went into a character. "OppOsition" comes together in a unique space showing off its characteristics as a sans serif with personality. 

Here we have a beautiful project dedicated to the unique atmosphere that the School of Fine Arts has on campus. This Playbill has to serve purposes for both Theatre, Music, and various events the School puts on for the community. Collaborating with the various departments, and the Dean it was seemed fitting to put together of a playful composition representing all the departments coming together to support the arts. Production photos: Credit Brett Groehler. 

A prominent lecture series hosted on the University of Minnesota Duluth Campus for the public and student population. The project began as a simple identity created to complement the strong typographic elements of the current Art & Design Identity.

I had the privilege to oversee all marketing efforts for a network of charter schools based out of central Harlem in New York City. These children have such a passion for learning and many find that school is their one source of consistency in their day-to-day life. We often produced creative in multiple languages to cater to our demographic. Enjoy the bright smiles of the children of Harlem as we teach them to become positive members of society.

In collaboration with the Department of Theatre at the University of Minnesota Duluth I was in charge of creating a look for the entire season. With assistance from faculty my role was to provide typography for the imagery that was produced by the department, and capture the essence of the script. Here you will see a combination of the 14-15 and 15-16 theatre seasons. All production photos were taken by the University Photographer Brett Groehler.

As Designers we must evoke emotion through our creations. The elements that are meticulously placed onto your canvas must speak loudly with the quietest words. Whenever, I get approached by a couple to design their wedding invitations it is with great honor that I get to help begin writing the first chapter of telling their story. A series of these photos were taken by Amy Nguyen of Amy Nguyen Photos based out of Minneapolis, MN. Recently this Wedding was featured in Minnesota Bride, and Rochester Magazine, Wedding Issue highlighting the details of the event including the design work you see below. Link to Minnesota Bride Article

C O L L A B O R A T E  

Recently, I made the big move from Minnesota to New York City. To pay tribute to the state I have loved so much, my good friend and fellow designer Alec Hogstad and I designed this logo to honor where I have been, and where I am going.