In 2016, while working at Fordham University, I was tasked to lead the rebranding process for our undergraduate admissions materials. After selecting 160over90, I worked as the direct contact with the agency, organized photoshoots, provided creative direction and final feedback on the university’s behalf. We wanted to bring an editorial feel to our pieces and provide an essence of New York in an unexpected way. The cover is a unique solution showcasing the two campuses we have to choose from, the picturesque gothic campus in the bronx, and our dynamic manhattan campus located near Columbus Circle. This piece was awarded 2nd place at the Jesuit Advancement Administrators Annual Competition judging materials across universities who belong to the AJCU. This is a unique competition as we are judged against a very niche competitive set consisting of 30 universities.